Marketing News

Amorepacific Brings Iope to US Market

This k-beauty skincare brand is online now and heading to shelves inside Sephora this month.

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By: Christine Esposito

Editor-in-Chief

Iope, an Amorepacific brand, is now selling in the US.

With K-beauty‘s trending ingredients still rising in popularity with consumers—and its own sales rising in the Americas—Amorepacific is bringing another high-profile skincare brand to the market. Iope, its clinical-grade skincare range, is now available on Sephora.com in the US, and it will arrive on Sephora shelves by March 13, according to officials speaking on behalf of the brand. In addition, Iope will also expand its retail presence to Amazon. Amorepacific in the Americas Iop...

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